Why Offering Value to the Customer Is at the Top of This Marketer’s Priorities!

Jack McAlpin explains how his company consistently thinks of the needs of its audience.


 

Full article here: Entrepreneur

 

 

 

 

 

 

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How the ‘3 Whys’ Can Help You Find Purpose in Your Business!

How the '3 Whys' Can Help You Find Purpose in Your Business

Image credit: Carlina Teteris | Getty Images

“As you dig down to find purpose in your business, one strategy is to use the “three whys” to help direct your thoughts.”

 

Once you go through this exercise, you’ll have a better idea of how to hone in on your purpose. You’ll have a better focus for growing your business, and a mission that will keep you — and your customers — excited about your business.

Using the “three whys” to pinpoint your purpose

Using the “three whys” is about getting to the heart of the purpose in your business. You start by asking yourself why you’re starting the business you start. For example, I might focus on my freelancing business.

Why am I starting a freelancing business?

That first question forces me to ask why I’m starting. So, I answer with: “So I can earn money while working from home.”

Next, you drill down deeper, asking the second why. “Why do you want to earn money while working from home?”

The answer to that question, for me, was, “To be able to spend more time with my son and be available for him while still paying the bills.”

So, now we’re getting somewhere specific and concrete.

The third why is, of course, why I want to spend time with my son while being able to pay the bills.

And my answer is that I want to have a good, meaningful relationship with my son while maintaining the financial stability that allows us to focus on our relationship.

This exercise can work for any number of businesses. You can use the “three whys” to follow your line of reasoning for making more money, helping others with your product or service, or any number of things.

Once you get to your third why, you have a good idea of your purpose, and you can focus on that.

Staying motivated by your business purpose

With the “three whys” helping you, it’s possible to stay motivated by the purpose in your business. Because I started freelancing to maintain a better relationship with my son, I’ve found it helps me stay motivated. When times were tough, or I didn’t feel like doing the work, being able to point to my son and our relationship helped me stay focused on motivated.

The freelance lifestyle gives me freedom and flexibility to spend time making memories with my son. On top of that, it also allows me time to volunteer in my community and engage in other meaningful activities. By staying focused on the way my business enhances my life — and allows me the chance to enhance the lives of those around me — I can stay motivated.

Find that for your business. When you know you have purpose and you’re fulfilling it, it’s that much easier to stick through the hard times and achieve success.

 


 

By Miranda Marquit a user of Due. A payments, eCash, online invoicing, time tracking, global payments and digital wallet solution for freelancers, small business owners and companies of all sizes.

Full article here: Entrepreneur

 

 

A Beautiful Thursday To Be Alive!

Thurs. October 25, 2018 

Sleep deprived. 

Last night was pretty intense. I was so tired that I woke up 6 times thinking I had overslept. Each time I woke up the first thing I did was check the time to make sure it was not time to get up for work. 

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Bitmoji alarm ME

Around 7:30 is when my mind decided to rest only to fight the alarm going off at 8am. When my mind and body were ready to get up it was 8:30. Getting up late left me with only half an hour to rush and leave the house.  

By 9:15, a bit later than I wanted, I was on the road headed it work. Normally I leave myself with more time to drive but that was not an option today. During my drive the night I had was the only thing on my mind. I could not figure out why I woke up so many times. The only conclusion I came up with was fear. Fear that I would not wake up from the exhaustion the night before. It was a valid explanation since I have done it several times in the past. 

Before meeting with the lady I work with, I stopped at Dunkin’ Donuts to get us breakfast. She had called me to let me know that she was running late due to traffic. During the conversation she mentioned she was hungry and did not have time to stop for anything. Being in the lead at this point, I thought it would be a good idea to make a quick stop. For her I got a bacon, egg and cheese on a croissant sandwich with a side of hash browns. For myself a cinnamon raisin bagel with butter. Along with that a vanilla swirl latte and Dunkaccino.  

Excitement to be. 

Finally making it to the location we were meeting at, I pulled right up to the front gate to check in. With a simple good morning and mention of my being there I drove off to the section of the property where we normally set up. We were at Verizon today and the moment I came around the bend where I park my car, my face lit up with joy. My favorite place to get the best chicken parmesan sandwich was there. I knew exactly what lunch was going to be.  

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(photo found on Google images)

From 11 to 1:30pm we were consistently busy. It was slower than normal but it was understandable due to the weather. It was about 50 degrees with strong gusts of wind. Not a good day to be outside but the people had to eat and they wanted our food.  

During the end of shift I sat down and enjoyed the spoils on this job. Like I said earlier I knew what was for lunch, the best chicken parmesan I have ever had. Even better than mine, and I make a mean sandwich. To pair with it were, I believe, garlic parmesan fries. A delicious meal. 

After eating we cleaned up and headed out.  

Great caught and a lesson. 

When I got into my town, I took a detour. I went for a small Pokémon hunt and fought a Shinx that sat high in a gym. At the moment, finding it in a gym is the only way to obtain it unless I hatch it from a 10k egg. Unfortunately, the odd of egg hatching are low so searching for gyms is easier. It is now my second one and I am excited for more to come. Honestly, I just cannot wait for the official release of all of Gen 4.  

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Once home I showered and then took a nap. 

 2 hours later I woke up feeling great. I lack sleep with how my days go so a nap makes it better. It makes me feel whole again. I watched a video that for a productive day a person needs to do 3 things: 

  1. Get 7 – 9 hours of sleep each night. 
  2. Stay hydrated because it helps a person think more clearly. 
  3. Find a way to exercise before the day officially starts. 

Knowing these three things should help me a lot. I just need to move my schedule around and get into bed sooner. 

Play and practice. 

After getting my body moving, for about an hour I played Call of Duty: Black of Ops 4. From there I went and turned on my iPad Pro to get in some drawing practice while “Dragon Ball” streamed in the background. That lasted until 10:30pm when I put the iPad down to continue watching the show. It was really good. Too good. I had to give it all of my attention.  

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My first time using the Apple Pencil

Around 11:30 is when I called it quits. I went to straight to bed where I laid there for half an hour on my phone until my eyes shut down for the night. 

5 Things Entrepreneurs Need to Make Time for!

5 Things Entrepreneurs Need to Make Time for

Image credit: Thomas Barwick | Getty Images

 

“Ask a business leader for time management advice and she’ll likely tell you that saying no is the most powerful tool at your disposal. While this is sometimes true, I’ve found that it is often just as important to say yes.”

 

Here are five efforts I (try!) to make time for — no matter my workload or responsibilities — as the payoffs they provide far exceed the time and effort put into them:

1. Building meaningful relationships through networking

Networking isn’t just about handshaking and chit chat, it’s about building authentic relationships that enrich our professions and our lives. To truly connect with others, you need to be willing to devote time and create consistency. It often relies, too, on finding common ground.

Through networking, I have found peers — CEOs who are also building businesses — and formed valuable relationships. We meet monthly as a group and have done so for four years. Our businesses and our careers are in various stages, giving us each unique expertise and advice to share. We’ve become trusted sounding boards for one another, learning from each failure and celebrating our successes together. It helps to have a confidential and empathetic group of peers to share an entrepreneurial journey that can be lonely at times.

2. Finding stress release outlets

There’s often a psychological price to pay for entrepreneurship: It can create and contribute to chronic stress, leading to physical and mental exhaustion, lowered immunity and inability to focus on tasks at hand. These detrimental effects, and many others associated with stress and burnout, ultimately impact both your health and business.

Rather than viewing stress relief outlets — exercise, yoga or creative diversions, for instance — as time-sucking items that block precious calendar time, I view them as essential to my well-being and ability to manage my business and my family. I work stress relievers into my day, aiming for bite-size, consistent breaks, such as taking a business call from a bench in a nearby park or turning a typical conference room meeting with colleagues into a walking powwow. Since I can’t always guarantee these breaks, I also hold myself to twice-a-week lunchtime workouts with my co-founder to check in and break a sweat.

3. Mentoring and developing your people

No matter your business, your employees are your most valuable asset. Invest in helping your employees find their passion by getting to know them and giving them space to explore teams and projects that interest them. Challenge their managers to be their mentors.

In our organization, a business analyst now leads the product team and a customer support associate now leads technical QA because they were encouraged to find their interests. The organizational shake-ups may leave holes to fill, but they also go a long way in retaining and nurturing talent, which ultimately not only helps your business succeed, but also leads to personal fulfillment for yourself and others.

4. Taking vacation

Leaving your business for a getaway can be worrisome, even terrifying to some. As entrepreneurs, we stare down scary stats about startup success rates and often fear we can’t chance time away.

The truth is that you cannot afford not to step away. Besides the obvious recharge benefits — including stress relief, better sleep, increased productivity and even heart disease prevention — vacations can be a forcing function to get yourself to delegate work to others. Give people the opportunity to show you they can steer the ship while you’re away, and they will do just that. You build competencies, nurture your team’s growth and make room for yourself, upon return, to focus on higher priority tasks.

It’s not always easy to plan and use vacation time, but I aim to travel with my family and take a solo trip to truly recharge at least once a year.

5. Spending time with and listening to customers

Don’t lose sight of whom you’re doing this for. By nature of my business — a service that connects families with trusted childcare — I talk with customers daily. It may be an investor who just used UrbanSitter to hire a babysitter or a reporter who is seeking personal recommendations for childcare in San Francisco. Seeing how customers use the service and listening to their feedback is eye-opening. In fact, some of our best features have come from customer requests.

If you struggle to find ways to connect with your customers, man the customer service queues for a day or host an “Ask Me Anything” webinar. The time spent will be well worth the insights you receive.

There’s no one-size-fits-all time management plan for those in the throes of building a business. It boils down to figuring out what’s deserving of your time and energy and committing to carving out time to do it. I’ve found that prioritizing relationships and my own well-being helps me feel good about my time. Committing to initiatives like the ones above takes discipline, but if you choose wisely, the payoffs are well worth the effort you give.


Lynn Perkins is CEO and co-founder of UrbanSitter, a mobile and online service for parents to find trusted childcare. Launched in 2011, Perkins grew UrbanSitter into a national marketplace in less than a year. Over 2 million hours of babysitting in 60 cities have occurred on UrbanSitter.”

Full article here: Entrepreneur